What is a Balanced Scorecard A Balanced Scorecard is a tool that tracks company performance and aligns goals by measuring results across four perspectives. These areas are Financial, Customer, Internal Processes, and Learning & Growth.
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To be successful, you must first learn how to measure success. The metrics you prioritize, shape the outcomes you achieve. This principle is well understood by senior executives who recognize that the way they measure performance profoundly influences the actions taken by managers and employees. While traditional financial metrics such as return-on-investment and earnings-per-share have long been relied upon, they can sometimes paint an incomplete picture, particularly in environments where continuous improvement and innovation are paramount.