Archive of posts - Business Strategy

How to Do BCG Matrix Analysis 28 July 2025 | 7 min read
How to Do BCG Matrix Analysis

What is the BCG Matrix Analysis BCG matrix analysis is a strategic tool developed by the Boston Consulting Group to evaluate a company’s portfolio by plotting each product or business unit against two axes: relative market share and market growth rate. The analysis highlights which offerings drive growth, generate steady cash flow, or consume resources without adequate return.

What is the BCG Matrix: Definition, How to Apply, and Free Templates to Use. 28 July 2025 | 8 min read
What is the BCG Matrix: Definition, How to Apply, and Free Templates to Use.

The BCG Matrix provides a structured way to manage your product portfolio by analyzing market growth and share. This guide covers the definition, the four quadrants of the BCG model, practical uses, benefits, limitations, and tips to help you allocate resources and drive business growth.

Ways AI Can Revolutionize Your Business Strategy 15 February 2024 | 7 min read
Ways AI Can Revolutionize Your Business Strategy

As AI gets more deeply integrated into every aspect of business, one of the most unique and exciting opportunities is to use AI as your strategic thinking coach. AI is revolutionizing the way we access and process information and is helping us enhance human intelligence, through learning, decision-making, and problem-solving. Its relevance to strategic planning lies in its ability to process vast amounts of data, uncover patterns, and provide actionable insights that can drive a company’s strategic direction.