Archive of posts - Marketing and Sales

What are the 7 Ps of Marketing and How to Use Them 03 July 2024 | 12 min read
What are the 7 Ps of Marketing and How to Use Them

Effective marketing is essential for business success, requiring a strategy that encompasses all aspects of operations. The 7 Ps of Marketing - Product, Price, Place, Promotion, People, Process, and Physical Evidence - offer a comprehensive framework to help businesses achieve their goals.

What is Lead Generation Process: An Essential Overview 13 June 2024 | 18 min read
What is Lead Generation Process: An Essential Overview

Lead generation stands as a cornerstone in the architecture of successful business growth, serving as the initial step in the journey from potential customer interest to actual sales conversion.