Ever felt like your sprint planning sessions turn into a maze of post-its, whiteboard sketches, and endless debates? Teams know what they want to build but struggle to see how all the pieces fit together. Product backlogs grow messy, priorities get lost, and alignment slips between design, dev, and stakeholders.
When setting out to create a great product, it’s tempting to jump right into the design, specs and list of innovative features that you think will set it apart from the competition. But many times what truly defines the success of a product is its ability to effectively understand user needs.
