Every great business starts with a clear plan—and a clear plan starts with the right tools. The business model canvas and value proposition canvas are two of the most powerful frameworks to help you map your business, uncover opportunities, and understand what truly matters to your customers. In this guide, we’ll show you how to use both canvases to align your team, test ideas, and turn your vision into a practical plan—all in a simple, visual way.
What is a Business Model Canvas? The Business Model Canvas is a one-page strategic tool that helps visualize and assess a business idea. It simplifies traditional business plans by breaking down nine key elements. The right side focuses on external, customer-related factors, the left on internal business operations, and the center highlights the value exchanged between the business and its customers.
